Archive for February 2016
The Duality of Sales Reps
[headline style=”1″ align=”center” headline_tag=”h1″] Sales Reps Must Think Like Innovators to Sell to Innovators [/headline] The first edition of “The Diffusion of Innovation” by Everett Graham was published in 1962. Graham’s seminal work supplied structure to academic thinking about how innovation spreads. Most Sales Reps are familiar with this concept. The fifth edition of his book…
Read MoreWhat's Your Attribution Method?
The folks at Opticall recently published their Medical Marketing Outlook for 2016. Reading through the article offers many interesting insights into what is happening in the elective medical procedure market. What comes to mind for me is attribution. Last Fall, I attended the Ad-Tech meeting in New York City. Ad-Tech is where the movers-and-shakers of…
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