Archive for March 2017
How I Failed in the Math Business – Part 2
Failing in the math business was a long, slow event for me. When I left off part one of my story about how I failed in the math business, my friendly banker had seized my assets that were intended for me to support my family. It was terrifying, probably illegal and I can’t blame the…
Read More5 Reasons We Bootstrapped the Sightpath Creative Agency to Serve Ophthalmology
When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers…
Read MoreWith all of the nifty tools for communication, why is it so hard?
Communication is what drives everything. Communication can make life more fun to live and difficult situations easier to solve. With all of the technology today, why is communication so hard? I don’t think it’s because of a lack of effort. Is it like John Lennon said, “Everyone’s talking so no one is listening?” A Generational Thing?…
Read MoreThe Inevitable by Kevin Kelly – Understanding the Twelve Technological Forces That Will Shape Our Future
The Inevitable is an extremely enjoyable book. Kevin Kelly is a Futurist with an amazing ability to convey his visions of both what is coming and what is possible. The twelve forces Kelly writes about are: Becoming Everything requires energy and order to maintain itself. The more complex the gear, the more attention it will…
Read More6 Critical Reasons Sales Reps Must Understand Market Segmentation
If you want to succeed as a sales representative today, understanding market segmentation is critical. Well-run Sales and Marketing teams now work closely together, and their ability to collaborate creates new opportunities. Proper market segmentation work is foundational to good corporate and territory-level planning. Understand Your Market and How it Works Think of your market…
Read MoreHow I Failed as a Math Business Entrepreneur – Part 1
Failing in math is something I never did. Failing as a math business entrepreneur is something I know well. This story isn’t one of those, “I failed, now I’m uber successful, this is what I know now and here’s how you do it.” This one is about how it was, what happened and how it…
Read MorePrivate Equity, Ophthalmology and the Rise of the Mega Eye Practice
Only time will tell if private equity can fuel growth in ophthalmology. Are Dick Lindstrom and his partners at Minnesota Eye Consultants (MEC) the tipping point for the spread of the Mega Practice? Is this right for our industry? Private Equity Let’s start with a definition of private equity. Investopedia defines private equity this way:…
Read More9 Selling Truths I'd Teach My Younger Self
My hair is now gray, and these are the 9 selling truths I’d teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I’d starve. Gratefully, I now have lots of wins and losses under my belt, and I’m still…
Read More3 Reasons the Price Discounts You Agree to are Killing Your Business
How is offering the price discount your customer is asking for killing your business? This article is about three important ways the discounts you’re offering are affecting your company! Your value is not consistent with the price No way, you say? Yes, it’s true. If your customer is asking you for a price reduction, their…
Read MoreLearning to love order and gaining freedom in the process
Order is not my strong suit. Add process and my eyes glaze over. At least, that’s what I thought in my younger days. Yesterday I read a quote from Winston Churchill that resonated with me: “In the first 25 years of my life I sought freedom. In the next 25, order. And in the last…
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