Archive for April 2020
A Veteran Medical Device Sales Rep Explains How He Uses Social Media to Help Him Succeed
In the second episode of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Andy Wright, Sr. Regional Business Manager with Glaukos. To open, Andy explains how he realized that LinkedIn is a great avenue to get information out about his company. He began by asking surgeons he worked with to…
Read MoreFive Marketing Strategies You May Learn From Beatles Music
Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your…
Read MoreThe Art of the Handwritten Note and Staying Connected – with Vance Thompson, MD
In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology and being old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of…
Read More