Joel Gaslin is a kid from Rochester, Minnesota. So I grew up surrounded by doctors and healthcare. This is because the world-famous Mayo Clinic is based there. My dad is a retired educator, and my mom a retired nurse. Like my friends, the Mayo Clinic influenced my life. I went off to college at the…

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Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…

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Many doctor practices treat marketing as a side-hustle. This post examines the reasons why doing that is a mistake, and how you might do it differently. Here’s the thing about doctors: They’re smart and they work hard helping patients. So at the end of long, hard day saving sight or delivering babies, the last thing…

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Do your customers and prospects care about your corporate culture? When you interact with customers, do your actions reflect your corporate culture? Good,  or bad. More-than-likely, they don’t. At least not on the surface. Why Does a Customer Care About Your Corporate Culture? What I mean is, sending a handwritten note to a customer with…

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At an early age, my Mom and Dad taught me about the importance of thinking. I didn’t always do it, that’s for sure. And never-the-less, they were patient with me and I found my way. Understanding the Importance of Thinking Understanding the importance of thinking took me a while. I am grateful my parents set…

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Ivy Lee is one of the first management consultants on record. He taught the managers of Bethlehem Steel the Ivy Lee Productivity System. This post is under construction. Check back for the story of why Charles Schwab paid Ivy Lee $25,000 for simple advice back in 1906. Today this is worth more than $725,000.

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My three words for 2021 are: Decide. Thrift. Motate. The #mythreewords program is one that I learned from Chris Brogan in 2018. My 3 words for 2020 were: Serve. Ask. Honor. They worked well. But, you know, it was 2020. Enough said about that, 2021 is a new year! The purpose of the program is…

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Why is doing something as a daily habit important and often difficult? When is the last time you told yourself you were going to begin doing something every day, only to find yourself behind after day 2? That happens to me, too. Perhaps more often than I want to admit. A Slow Drift From Where…

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This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright.  Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts.  He insists on…

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