Posts by Joel Gaslin
Are You Making These 5 LASIK Marketing Mistakes?
Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…Read More
Will Marketing as a Side-Hustle for Doctors Work?
Many doctor practices treat marketing as a side-hustle. This post examines the reasons why doing that is a mistake, and how you might do it differently. Here’s the thing about doctors: They’re smart and they work hard helping patients. So at the end of long, hard day saving sight or delivering babies, the last thing…Read More
Is Your Corporate Culture for You, or Them?
Do your customers and prospects care about your corporate culture? When you interact with customers, do your actions reflect your corporate culture? Good, or bad. More-than-likely, they don’t. At least not on the surface. Why Does a Customer Care About Your Corporate Culture? What I mean is, sending a handwritten note to a customer with…Read More
The Importance of Thinking
At an early age, my Mom and Dad taught me about the importance of thinking. I didn’t always do it, that’s for sure. And never-the-less, they were patient with me and I found my way. Understanding the Importance of Thinking Understanding the importance of thinking took me a while. I am grateful my parents set…Read More
The Ivy Lee Productivity System
Ivy Lee is one of the first management consultants on record. He taught the managers of Bethlehem Steel the Ivy Lee Productivity System. This post is under construction. Check back for the story of why Charles Schwab paid Ivy Lee $25,000 for simple advice back in 1906. Today this is worth more than $725,000.Read More
My 3 Words for 2021
My three words for 2021 are: Decide. Thrift. Motate. The #mythreewords program is one that I learned from Chris Brogan in 2018. My 3 words for 2020 were: Serve. Ask. Honor. They worked well. But, you know, it was 2020. Enough said about that, 2021 is a new year! The purpose of the program is…Read More
Professional Story of Joel Gaslin
Joel Gaslin is a kid from Rochester, Minnesota. So I grew up surrounded by doctors and healthcare. This is because the world-famous Mayo Clinic is based there. My dad is a retired educator, and my mom a retired nurse. So, like my friends, the Mayo Clinic influenced my life. I went off to college at…Read More
Daily Habits Matter
Why is doing something as a daily habit important and often difficult? When is the last time you told yourself you were going to begin doing something every day, only to find yourself behind after day 2? That happens to me, too. Perhaps more often than I want to admit. A Slow Drift From Where…Read More
Marketing Automation with Jason Wright
This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright. Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts. He insists on…Read More
A Veteran Medical Device Sales Rep Explains How He Uses Social Media to Help Him Succeed
In the second episode of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Andy Wright, Sr. Regional Business Manager with Glaukos. To open, Andy explains how he realized that LinkedIn is a great avenue to get information out about his company. He began by asking surgeons he worked with to…Read More