Posts by Joel Gaslin
Five Marketing Strategies You May Learn From Beatles Music
Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your…
Read MoreThe Art of the Handwritten Note and Staying Connected – with Vance Thompson, MD
In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology and being old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of…
Read MoreDonald Downer, MD – Talks Adding LenSx to His Practice
Donald Downer, MD is a corneal fellowship-trained ophthalmologist in Jacksonville, FL who specializes in Laser Cataract Surgery and treating corneal diseases. Adopting any new technology in a medical practice requires many steps. In this fourth episode of the Make Marketing Easy Podcast, Dr. Downer discusses the process he and his partners went through to educate…
Read MoreWhat’s Wrong With the LASIK Market?
What’s wrong with the LASIK Market? In a word, nothing. In fact, according to MarketScope, the LASIK market grew 7.2% in 2018. Perhaps a better question is, “Why doesn’t the LASIK Market grow faster?” Or, why doesn’t every cataract surgeon do LASIK? Follow that with, “Why has a safe, time-tested, affordable, and life enhancing medical…
Read MoreEpisode 003 – Bill Wiley, MD – Amnon Keynan – Surgiorithm
In this episode of the Make Marketing Easy Podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. Amnon Keynan is the CEO of Surgiorithm, which is a digital communication platform for educating patients and informing doctors.…
Read MoreEpisode 002 – Matt Jensen
Matt Jensen is the CEO of Vance Thompson Vision in Sioux Falls, SD and the owner of Matt Jensen Marketing, also in Sioux Falls. We welcome Matt to the show today where he shares his thoughts and insights about all things related to the Experience Economy, operational excellence leading to world-class experiences, marketing ideas, how sales…
Read MoreIntroductory Episode of the Make Marketing Easy Podcast
Hey everybody! Welcome to episode number one of the Make Marketing Easy Podcast, your go-to source for selling and marketing tools, tips, strategies, stories and even the occasional rant.Since this is the maiden voyage of the podcast, I am grateful you’re here and humbled that you will take a chance on listening to my work.…
Read MoreAthletic Greens – Marketing Process
Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed by Athletic Greens that is simple, effective and easy enough for anyone to follow. At…
Read MoreWhy the 5 rules every cook should know are selling rules, too.
As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is the ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions…
Read MoreHow a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience
The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How…
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