Blog & Podcast
Make Marketing Easy Blog
The Make Marketing Easy Blog is the hub for all of the content I create to help you build confidence in marketing and selling. Bookmark the page and stop back often. Click Here to read posts...
Make Marketing Easy Podcast
The Make Marketing Easy Podcast is a collection of marketing and selling focused interviews, stories, and ideas. If you want to be a guest, click here and book a time.
Are You Making These 5 LASIK Marketing Mistakes?
Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…Read More
Will Marketing as a Side-Hustle for Doctors Work?
Many doctor practices treat marketing as a side-hustle. This post examines the reasons why doing that is a mistake, and how you might do it differently. Here’s the thing about doctors: They’re smart and they work hard helping patients. So at the end of long, hard day saving sight or delivering babies, the last thing…Read More
Is Your Corporate Culture for You, or Them?
Do your customers and prospects care about your corporate culture? When you interact with customers, do your actions reflect your corporate culture? Good, or bad. More-than-likely, they don’t. At least not on the surface. Why Does a Customer Care About Your Corporate Culture? What I mean is, sending a handwritten note to a customer with…Read More
The Importance of Thinking
At an early age, my Mom and Dad taught me about the importance of thinking. I didn’t always do it, that’s for sure. And never-the-less, they were patient with me and I found my way. Understanding the Importance of Thinking Understanding the importance of thinking took me a while. I am grateful my parents set…Read More
The Ivy Lee Productivity System
Ivy Lee is one of the first management consultants on record. He taught the managers of Bethlehem Steel the Ivy Lee Productivity System. This post is under construction. Check back for the story of why Charles Schwab paid Ivy Lee $25,000 for simple advice back in 1906. Today this is worth more than $725,000.Read More
My 3 Words for 2021
My three words for 2021 are: Decide. Thrift. Motate. The #mythreewords program is one that I learned from Chris Brogan in 2018. My 3 words for 2020 were: Serve. Ask. Honor. They worked well. But, you know, it was 2020. Enough said about that, 2021 is a new year! The purpose of the program is…Read More