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Make Marketing Easy Blog

The Make Marketing Easy Blog is the hub for all of the content I create to help you build confidence in marketing and selling. Bookmark the page and stop back often. Click Here to read posts...

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Make Marketing Easy Podcast

The Make Marketing Easy Podcast is a collection of marketing and selling focused interviews, stories, and ideas. If you want to be a guest, click here and book a time.

Laser Cataract Surgery – A Tsunami to Ophthalmology?

July 13, 2014

Laser assisted cataract surgery (LACS) was introduced to ophthalmology in 2010 with the FDA approval of the LenSx 550 femtosecond laser. At that time, LenSx was a privately held company and today it is owned by Alcon, the largest eye care company in the world. The Market Today there are nearly 400 femtosecond lasers for…

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My favorite way to start a Saturday..

June 28, 2014

In my experience, most people have a favorite way to start a Saturday, or any day that they don’t have to go to work. If you’re like me, lots of times the way that I want to start my day and the way that I actually do may be completely different. Granted, now that my…

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A Smile, a Story, a Shine and Service

June 24, 2014

This is Simmie Hinton. Simmie understands service and storytelling. Simmie shines shoes on Councourse G by gate 20 at the MSP Airport. I stopped for a shoe shine on my way to Miami this morning because I had some time and my shoes were looking a bit grungy. Normally, I shine my shoes at home.…

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A Positive Way to Start the Day

June 21, 2014

About five years ago, I came across a website called, dailygratitude.com. This site is run by a guy names Wes Hopper who used to be an engineer, has had some struggles, came across a system for helping him see the world differently by a guy named by Bob Proffet and now produces a daily gratitude…

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Buffalo Wings and the Premium Cataract Surgery Experience

June 21, 2014

The first time that I had Buffalo Wings was where they were invented, the Anchor Bar in Buffalo, New York in August of 1992.   It was a nifty little place that had adequate service and a great product that was bound to be a hit.  When Jean and I went there, with our two…

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Does a Subsidy Impact a Desire to Change?

June 15, 2014

Is a system that largely depends on a third party payor, read Medicare, a subsidized model? Investopedia explains a subsidy here.  The definition is: A benefit given by the government to groups or individuals usually in the form of a cash payment or tax reduction. The subsidy is usually given to remove some type of…

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