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Make Marketing Easy Blog

The Make Marketing Easy Blog is the hub for all of the content I create to help Sales Reps and Marketing get aligned. Bookmark the page and stop back often. Click Here to read posts...

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Make Marketing Easy Podcast

The Make Marketing Easy Podcast is a collection of interviews, stories, and ideas all focused on people who are selling and marketing. If you want to be a guest, click here and book a time.

Marketing Automation with Jason Wright

September 24, 2020

This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright.  Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts.  He insists on…

A Veteran Medical Device Sales Rep Explains How He Uses Social Media to Help Him Succeed

April 30, 2020

In the second episode of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Andy Wright, Sr. Regional Business Manager with Glaukos. To open, Andy explains how he realized that LinkedIn is a great avenue to get information out about his company. He began by asking surgeons he worked with to…

Five Marketing Strategies You May Learn From Beatles Music

April 25, 2020

Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your…

The Art of the Handwritten Note and Staying Connected – with Vance Thompson, MD

April 20, 2020

In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology, and old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of crisis,…

Donald Downer, MD – Talks Adding LenSx to His Practice

August 10, 2019

Donald Downer, MD is a corneal fellowship-trained ophthalmologist in Jacksonville, FL who specializes in Laser Cataract Surgery and treating corneal diseases. Adopting any new technology in a medical practice requires many steps. In this fourth episode of the Make Marketing Easy Podcast, Dr. Downer discusses the process he and his partners went through to educate…

What’s Wrong With the LASIK Market?

February 19, 2019

What’s wrong with the LASIK Market? In a word, nothing. In fact, according to MarketScope, the LASIK market grew 7.2% in 2018. Perhaps a better question is, “Why doesn’t the LASIK Market grow faster?” Or, why doesn’t every cataract surgeon do LASIK? Follow that with, “Why has a safe, time-tested, affordable, and life enhancing medical…