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Make Marketing Easy Blog

The Make Marketing Easy Blog is the hub for all of the content I create to help Sales Reps and Marketing get aligned. Bookmark the page and stop back often. Click Here to read posts...

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Make Marketing Easy Podcast

The Make Marketing Easy Podcast is a collection of interviews, stories, and ideas all focused on people who are selling and marketing. If you want to be a guest, click here and book a time.

Episode 003 – Bill Wiley, MD – Amnon Keynan – Surgiorithm

February 18, 2019

In this episode of the Make Marketing Easy Podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. Amnon Keynan is the CEO of Surgiorithm, which is a digital communication platform for educating patients and informing doctors.…

Episode 002 – Matt Jensen

February 6, 2019

Matt Jensen is the CEO of Vance Thompson Vision in Sioux Falls, SD and the owner of Matt Jensen Marketing, also in Sioux Falls. We welcome Matt to the show today where he shares his thoughts and insights about all things related to the Experience Economy, operational excellence leading to world-class experiences, marketing ideas, how sales…

Introductory Episode of the Make Marketing Easy Podcast

February 2, 2019

Hey everybody! Welcome to episode number one of the Make Marketing Easy Podcast, your go-to source for selling and marketing tools, tips, strategies, stories and even the occasional rant.Since this is the maiden voyage of the podcast, I am grateful you’re here and humbled that you will take a chance on listening to my work.…

Athletic Greens – Marketing Process

June 17, 2018

Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed by Athletic Greens that is simple, effective and easy enough for anyone to follow. At…

Why the 5 rules every cook should know are selling rules, too.

June 2, 2018

As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions like…

How a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience

January 28, 2018

The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How…