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Make Marketing Easy Blog

The Make Marketing Easy Blog is the hub for all of the content I create to help Sales Reps and Marketing get aligned. Bookmark the page and stop back often. Click Here to read posts...

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Make Marketing Easy Podcast

The Make Marketing Easy Podcast is a collection of interviews, stories, and ideas all focused on people who are selling and marketing. If you want to be a guest, click here and book a time.

Musings of a year of Content Marketing, Podcasting and Growth – Goodbye 2017 and Hello 2018!

January 7, 2018

Creating a 2017 review of content marketing and 2018 aspirations story is difficult and risky. It’s difficult because a look back at what happened with content marketing over any period can be frustrating, exciting and excruciating all at the same time. Risky because as Zig Ziglar once wrote, “If it’s a give-up goal, tell everyone.…

My Three Words That Will Make 2018 Successful – #my3words

January 1, 2018

My three words that will make 2018 successful is a campaign started by my 2017 business hero, Chris Brogan. In fairness to Chris, he calls his goal setting method, My 3 Words. I added the “That will make 2018 Successful” part. I hope he’s good with that. Keeping things simple is a challenge for me.…

How I Posted a New Facebook Profile Picture and Embarrassed Myself…

November 23, 2017

Embarrassing my kids by my actions is an activity I’ve enjoyed for many years. Not intentionally, it just happens as a father. At least, to me. Yesterday, though,  embarrassing myself on Facebook by updating my profile and cover photos was a new experience for me. I think my idea was okay. It just so many…

Here's What Happened When I Got an Invite to Dinner With Marc Benioff – CEO of Salesforce

October 18, 2017

When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the platform and tell anyone who will listen why. As a result, I was invited to…

Five Critical Learnings From Doing a Marketing Bootcamp

October 14, 2017

Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience were a mix of ophthalmologists and optometrists. Conducting a Marketing Bootcamp is a lot of…

Humbled by Someone Listening

September 9, 2017

Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an Ophthalmologist who is a LASIK and Premium Cataract Surgery Specialist in Waterville, Maine. Yesterday I…