Make Marketing Easy Podcast

Marketing Automation with Jason Wright

September 24, 2020

This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright.  Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts.  He insists on…

A Veteran Medical Device Sales Rep Explains How He Uses Social Media to Help Him Succeed

April 30, 2020

In the second episode of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Andy Wright, Sr. Regional Business Manager with Glaukos. To open, Andy explains how he realized that LinkedIn is a great avenue to get information out about his company. He began by asking surgeons he worked with to…

The Art of the Handwritten Note and Staying Connected – with Vance Thompson, MD

April 20, 2020

In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology, and old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of crisis,…

Donald Downer, MD – Talks Adding LenSx to His Practice

August 10, 2019

Donald Downer, MD is a corneal fellowship-trained ophthalmologist in Jacksonville, FL who specializes in Laser Cataract Surgery and treating corneal diseases. Adopting any new technology in a medical practice requires many steps. In this fourth episode of the Make Marketing Easy Podcast, Dr. Downer discusses the process he and his partners went through to educate…

Episode 003 – Bill Wiley, MD – Amnon Keynan – Surgiorithm

February 18, 2019

In this episode of the Make Marketing Easy Podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. Amnon Keynan is the CEO of Surgiorithm, which is a digital communication platform for educating patients and informing doctors.…

Episode 002 – Matt Jensen

February 6, 2019

Matt Jensen is the CEO of Vance Thompson Vision in Sioux Falls, SD and the owner of Matt Jensen Marketing, also in Sioux Falls. We welcome Matt to the show today where he shares his thoughts and insights about all things related to the Experience Economy, operational excellence leading to world-class experiences, marketing ideas, how sales…