Asking Questions
Five Critical Learnings From Doing a Marketing Bootcamp
Working with Ophthalmologists and Optometrists by leading a Marketing Bootcamp inspires me. Last weekend, I worked with South East Eye in Brunswick, Georgia as part of their annual educational conference and helped attendees learn about marketing. In the 40 person audience were a mix of ophthalmologists and optometrists. Conducting a Marketing Bootcamp is a lot of…
Humbled by Someone Listening
Yesterday someone humbled me by listening. She didn’t just nod, smile and walk away. Instead, Mareshah Lynch took action and made me feel special. Listening Takes Effort Mareshah Lynch is the patient counselor at Eye Care of Maine. She works with Peter Kohler, MD, an Ophthalmologist who is a LASIK and Premium Cataract Surgery Specialist in Waterville, Maine. Yesterday I…
How Avagard Dented the Medical Device Rep World
On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard® and surgeons stopped scrubbing their hands at sinks outside of Operating Rooms. At the time, I was a medical device rep selling Intraocular Lens Implants (IOLs) and the action was at the scrub sink.…
7 Ideas to Help You Kick Fear Where it Hurts
Fear is the bane of many people’s existence. Fear manifests itself as sickness, broken relationships, opportunities missed and regrets. It doesn’t have to be that way and there are strategies you can use to kick fear where it hurts. Recently, I read the book Hunch: Turn Your Everyday Insights Into the Next Big Thing by…
The Hunch Book Will Help You Take Action and Reach Your Next Goal
Have you ever had a feeling a book was going to be good just from the title? You know, pardon the pun, sort of a hunch that the content of the book was what you needed to read? Right now, at the perfect time? Hunch by Bernadette Jiwa is that way for me. I first…
Will Private Equity's Bull-Rush Into Ophthalmology Drive Growth?
Will private equity’s bull-rush into ophthalmology drive growth? Dick Lindstrom, MD addresses this notion in a podcast he did with Tom Salemi from OIS. Stated investment reasons by doctors (MDs) are access to capital and business expertise. Profit growth, cost reduction, and services aggregation are success drivers for private equity (PE) that I’ve heard. Will…