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Why the 5 rules every cook should know are selling rules, too.

June 2, 2018

As the leader of the sales and marketing team for a medical device services company, I am often asked if there are selling rules I follow. This question is tricky to answer because there is the ambiguity inherent in selling and marketing. There is no silver-bullet formula that works every time. Do you get questions…

How a Nifty Nashville Startup is Rocking the Cataract Surgery Patient Experience

January 28, 2018

The cataract surgery patient experience in many practices is broken. Couple this with a commercial process that asks a person to make a high-value decision at the same time they learn they need surgery and you may agree that something must change. What’s great is a Nashville start-up, Surgiorithm, is just what doctor’s need! How…

Musings of a year of Content Marketing, Podcasting and Growth – Goodbye 2017 and Hello 2018!

January 7, 2018

Creating a 2017 review of content marketing and 2018 aspirations story is difficult and risky. It’s difficult because a look back at what happened with content marketing over any period can be frustrating, exciting, and excruciating all at the same time. Risky because as Zig Ziglar once wrote, “If it’s a give-up goal, tell everyone.…

My Three Words That Will Make 2018 Successful – #my3words

January 1, 2018

My three words that will make 2018 successful is a campaign started by my 2017 business hero, Chris Brogan. In fairness to Chris, he calls his goal-setting method, My 3 Words. I added the “That will make 2018 Successful” part. I hope he’s good with that. Keeping things simple is a challenge for me. How…

How I Posted a New Facebook Profile Picture and Embarrassed Myself…

November 23, 2017

Embarrassing my kids by my actions is an activity I’ve enjoyed for many years. Not intentionally, it just happens as a father. At least, to me. Yesterday, though,  embarrassing myself on Facebook by updating my profile and cover photos was a new experience for me. I think my idea was okay. It just so many…

Here's What Happened When I Got an Invite to Dinner With Marc Benioff – CEO of Salesforce

October 18, 2017

When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the platform and tell anyone who will listen why. As a result, I was invited to…