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Professional Story of Joel Gaslin

April 16, 2024

Joel Gaslin is a kid from Rochester, Minnesota. So I grew up surrounded by doctors and healthcare. This is because the world-famous Mayo Clinic is based there. My dad is a retired educator, and my mom a retired nurse. Like my friends, the Mayo Clinic influenced my life. I went off to college at the…

Are You Making These 5 LASIK Marketing Mistakes?

February 3, 2021

Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…

Will Marketing as a Side-Hustle for Doctors Work?

January 27, 2021

Many doctor practices treat marketing as a side-hustle. This post examines the reasons why doing that is a mistake, and how you might do it differently. Here’s the thing about doctors: They’re smart and they work hard helping patients. So at the end of long, hard day saving sight or delivering babies, the last thing…

Is Your Corporate Culture for You, or Them?

January 25, 2021

Do your customers and prospects care about your corporate culture? When you interact with customers, do your actions reflect your corporate culture? Good,  or bad. More-than-likely, they don’t. At least not on the surface. Why Does a Customer Care About Your Corporate Culture? What I mean is, sending a handwritten note to a customer with…

The Importance of Thinking

January 16, 2021

At an early age, my Mom and Dad taught me about the importance of thinking. I didn’t always do it, that’s for sure. And never-the-less, they were patient with me and I found my way. Understanding the Importance of Thinking Understanding the importance of thinking took me a while. I am grateful my parents set…

The Ivy Lee Productivity System

January 12, 2021

Ivy Lee is one of the first management consultants on record. He taught the managers of Bethlehem Steel the Ivy Lee Productivity System. This post is under construction. Check back for the story of why Charles Schwab paid Ivy Lee $25,000 for simple advice back in 1906. Today this is worth more than $725,000.