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My 3 Words for 2021

January 1, 2021

My three words for 2021 are: Decide. Thrift. Motate. The #mythreewords program is one that I learned from Chris Brogan in 2018. My 3 words for 2020 were: Serve. Ask. Honor. They worked well. But, you know, it was 2020. Enough said about that, 2021 is a new year! The purpose of the program is…

Daily Habits Matter

December 6, 2020

Why is doing something as a daily habit important and often difficult? When is the last time you told yourself you were going to begin doing something every day, only to find yourself behind after day 2? That happens to me, too. Perhaps more often than I want to admit. A Slow Drift From Where…

Marketing Automation with Jason Wright

September 24, 2020

This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright.  Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts.  He insists on…

A Veteran Medical Device Sales Rep Explains How He Uses Social Media to Help Him Succeed

April 30, 2020

In the second episode of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Andy Wright, Sr. Regional Business Manager with Glaukos. To open, Andy explains how he realized that LinkedIn is a great avenue to get information out about his company. He began by asking surgeons he worked with to…

Five Marketing Strategies You May Learn From Beatles Music

April 25, 2020

Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your…

The Art of the Handwritten Note and Staying Connected – with Vance Thompson, MD

April 20, 2020

In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology and being old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of…