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Donald Downer, MD – Talks Adding LenSx to His Practice

August 10, 2019

Donald Downer, MD is a corneal fellowship-trained ophthalmologist in Jacksonville, FL who specializes in Laser Cataract Surgery and treating corneal diseases. Adopting any new technology in a medical practice requires many steps. In this fourth episode of the Make Marketing Easy Podcast, Dr. Downer discusses the process he and his partners went through to educate…

What’s Wrong With the LASIK Market?

February 19, 2019

What’s wrong with the LASIK Market? In a word, nothing. In fact, according to MarketScope, the LASIK market grew 7.2% in 2018. Perhaps a better question is, “Why doesn’t the LASIK Market grow faster?” Or, why doesn’t every cataract surgeon do LASIK? Follow that with, “Why has a safe, time-tested, affordable, and life enhancing medical…

Episode 003 – Bill Wiley, MD – Amnon Keynan – Surgiorithm

February 18, 2019

In this episode of the Make Marketing Easy Podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. Amnon Keynan is the CEO of Surgiorithm, which is a digital communication platform for educating patients and informing doctors.…

Episode 002 – Matt Jensen

February 6, 2019

Matt Jensen is the CEO of Vance Thompson Vision in Sioux Falls, SD and the owner of Matt Jensen Marketing, also in Sioux Falls. We welcome Matt to the show today where he shares his thoughts and insights about all things related to the Experience Economy, operational excellence leading to world-class experiences, marketing ideas, how sales…

Introductory Episode of the Make Marketing Easy Podcast

February 2, 2019

Hey everybody! Welcome to episode number one of the Make Marketing Easy Podcast, your go-to source for selling and marketing tools, tips, strategies, stories and even the occasional rant.Since this is the maiden voyage of the podcast, I am grateful you’re here and humbled that you will take a chance on listening to my work.…

Athletic Greens – Marketing Process

June 17, 2018

Marketing and process are words seldom written together. Athletic Greens uses a planned marketing process and it shows in their product and customer experience. I struggle with process sometimes – think avoiding rigidity! In this post, you’ll learn about a marketing process employed by Athletic Greens that is simple, effective and easy enough for anyone to follow. At…