Learning Marketing Management


Content about learning marketing management

Learning marketing management can be easy. There are two parts to marketing management: Managing the strategies and resources driving marketing mix of the enterprise, and managing the people doing the work.

What’s the Best Way to Begin Learning Marketing Management?

Learning marketing management is easy if you start with more than just the Four P’s. That’s to say that Product, Price, Promotion, and Placement are no longer the only “P’s” marketers need to think about.

What I mean is there are now three additional “P’s” that must be considered in the marketing mix to be successful. They are: 

  1. People who represent a company, interact with clients and prospects, a create programs and campaigns.
  2. Process is the method or flow that a marketing team uses to provide services and satisfy customers.
  3. Physical considerations are the physical space where interactions happen - think experiences.

Assisting You With Learning Marketing Management is the Aim of This Site

Above all, this site’s objective is to teach you methods,  point you towards tools, and show you how you might go about learning marketing management and make marketing easy. Easy doesn’t mean easy if you know what I mean?

In my experience, managing six of the seven P’s in the marketing mix is not too hard. If you read blogs, participate in local and national organizations, listen more than you talk, be curious, play nice with others, and always measure and test what you do - you’ll do great.

The Hardest “P” of the Seven “P’s” for me

On the other hand, managing the People “P” in the new mix can be a challenge. At least it is sometimes for me. 

For example, once I ran a small marketing team of seven people. In a company with a team that size, adding new people as work expands, is difficult. Especially if you know the work might be short-lived.

We decided to bootstrap and internal agency to serve our clients, help them grow their practices, and bring in some revenue for Sightpath called, Sightpath Creative (Read the story here). It took off fast, but our CEO was having none of giving me any more resources for people. Above all, he doesn’t like marketing.

As a result, I communicated a policy of “raise your hand and say “Uncle” if it gets to be too much.” This was a mistake and naive on my part. People left, and our results were only average.

Developing a Style While Learning Marketing Management

My style in managing people is always to manage as I like to be managed, and that is to be left alone to do my work and produce results. I’ve learned that I think I am a bit of an outlier there.

Growing up, my Mom who was a nurse, always told me to “see what needs to be done.” I listened and still do that to this day.

Most people though, I think, prefer the structure of being told what to do, being checked on fairly often, and receiving feedback. Learning marketing management the hard way (Experience) taught me a lot. I came to realize that management is more about developing people than about how much I might produce as the leader of the team.

Where Might You Go From Here Learning Marketing Management?

In conclusion, on this site, I write about selling, all aspects of marketing, strategy, and some personal stuff, too. It’s a bit of a hodgepodge with a serious, and attainable objective: Create content that helps people build skills and confidence so they may make marketing easy.

As I always do, I recommend a book and this one is "The Bible" of marketing for me. It's called "Marketing Managment" by Kotler and Keller and you may get on Amazon here (Affiliate Link). The book is wonderful and now in its 14th edition. Be warned, it's a college textbook, so it's expensive.

There are blog posts below where you can learn more. I produce new content all of the time, so stop back often. If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss something you’re working on, email me at Joel@makemarketingeasy.com.

Good luck and good marketing and selling!

Are You Making These 5 LASIK Marketing Mistakes?

By Joel Gaslin | February 3, 2021 |

Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…

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Here's What Happened When I Got an Invite to Dinner With Marc Benioff – CEO of Salesforce

By Joel Gaslin | October 18, 2017 |

When is the last time you met someone you’ve read about and admired for a long time? This happened to me last night with Marc Benioff, the CEO of Salesforce. How did this occur? I love Salesforce, believe in the platform and tell anyone who will listen why. As a result, I was invited to…

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