Learning Website Design
Content about Learning Website Design
Learning website design can be easy. This page will show you a simple way to arrange a website for a great user experience.
Learning Website Design is Now Within the Reach of Most People
It used to be that to build a website you had to know “code.” You don’t anymore.
Today there are new drag-and-drop page builders that can make all of us into full-fledged webmasters! In other words, you can build your own site over a weekend. But should you?
Website Design is a lot more than just building the site
When you are learning website design, you quickly realize that the building might be the easy part. Especially today with the page builders I mentioned above.
Knowing how the whole site flows, architecture for SEO, a design that matches messages, and laying out pages that convert - now that’s what learning website design is all about. And you can do it
Marketing Made Simple
I mentioned on another page and post on this site, that I am a StoryBrand Certified Guide. Did I tell you that I’m a StoryBrand Certified Guide? Oh. Sorry, I still just love writing that, and I wrote a post about it here.
Donald Miller wrote an execution book called “Marketing Made Simple” to follow his book called, “Building a StoryBrand.” He took the principles from the book and gave us all a blueprint for how to build a website with a clear message that converts.
So unless you’re a philosopher and don’t care how your website performs, one that is clear and converts gets you all hot and bothered. Or, at least excited.
The Nine Parts of A Clear and Converting Website.
- The Header - A clear headline that tells your hero (customer) your offer to solve a problem for them. Clarity is key, and make it about them. Not your business.
- The Stakes - Remind people what horrible things will happen if they don’t buy your product or service.
- Value Proposition - What success will your customer experience if they do business with you?
- The Guide - Everyone likes a guide to show them how to win their battles. Think Yoda.
- Price Choices - list a few things you have to sell that are solutions to the problem you’re solving.
- A Plan - Everyone likes a plan to show them where to go. If they are confused, you lose. (Don Miller says that - I can’t claim it.)
- Explanatory Paragraph - If you follow the Brandscript method, this is your version of the Brandscript Script.
- Transitional Call-to-Action Ad - If they’ve gone this far without clicking a direct call-to-action button along the way, this gives you a chance to collect their email.
- Junk Drawer - this is where you put anything else that you think might be interesting. Because almost no one, except maybe your Mom, misreading down this far on your site.
There’s a lot more to the StoryBrand method of marketing and specifically learning website design. But this gives you a good primer.
There are blog posts below where you can learn more. I produce new content all of the time, so stop back often. A
If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss StoryBrand, or something else you’re working on, email me at Joel@makemarketingeasy.com.
Good luck and good marketing and selling!
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