Learning Website Design

Learning website design can be easy. This page will show you a simple way to arrange a website for a great user experience.

Learning Website Design is Now Within the Reach of Most People

It used to be that to build a website you had to know “code.” You don’t anymore.

Today there are new drag-and-drop page builders that can make all of us into full-fledged webmasters! In other words, you can build your own site over a weekend. But should you?

Website Design is a lot more than just building the site

When you are learning website design, you quickly realize that the building might be the easy part. Especially today with the page builders I mentioned above. 

Knowing how the whole site flows, architecture for SEO, a design that matches messages, and laying out pages that convert - now that’s what learning website design is all about. And you can do it

Marketing Made Simple

I mentioned on another page and post on this site, that I am a StoryBrand Certified Guide. Did I tell you that I’m a StoryBrand Certified Guide? Oh. Sorry, I still just love writing that, and I wrote a post about it here.

Donald Miller wrote an execution book called “Marketing Made Simple” to follow his book called, “Building a StoryBrand.” He took the principles from the book and gave us all a blueprint for how to build a website with a clear message that converts.

So unless you’re a philosopher and don’t care how your website performs, one that is clear and converts gets you all hot and bothered. Or, at least excited.

The Nine Parts of A Clear and Converting Website.

1. The Header - A clear headline that tells your hero (customer) your offer to solve a problem for them. Clarity is key, and make it about them. Not your business.
2. The Stakes - Remind people what horrible things will happen if they don’t buy your product or service.
3. Value Proposition - What success will your customer experience if they do business with you?
4. The Guide - Everyone likes a guide to show them how to win their battles. Think Yoda.
5. Price Choices - list a few things you have to sell that are solutions to the problem you’re solving.
6. A Plan - Everyone likes a plan to show them where to go. If they are confused, you lose. (Don Miller says that - I can’t claim it.)
7. Explanatory Paragraph - If you follow the Brandscript method, this is your version of the Brandscript Script.
8. Transitional Call-to-Action Ad - If they’ve gone this far without clicking a direct call-to-action button along the way, this gives you a chance to collect their email.
9. Junk Drawer - this is where you put anything else that you think might be interesting. Because almost no one, except maybe your Mom, misreading down this far on your site.

In Conclusion

There’s a lot more to the StoryBrand method of marketing and specifically learning website design. But this gives you a good primer.

There are blog posts below where you can learn more. I produce new content all of the time, so stop back often. A

If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss StoryBrand, or something else you’re working on, email me at Joel@makemarketingeasy.com.

Good luck and good marketing and selling!