Ophthalmology

What’s Wrong With the LASIK Market?

By Joel Gaslin | February 19, 2019 |

What’s wrong with the LASIK Market? In a word, nothing. In fact, according to MarketScope, the LASIK market grew 7.2% in 2018. Perhaps a better question is, “Why doesn’t the LASIK Market grow faster?” Or, why doesn’t every cataract surgeon do LASIK? Follow that with, “Why has a safe, time-tested, affordable, and life enhancing medical…

Read More

Private Equity, Ophthalmology and the Rise of the Mega Eye Practice

By Joel Gaslin | March 17, 2017 |

Only time will tell if private equity can fuel growth in ophthalmology. Are Dick Lindstrom and his partners at Minnesota Eye Consultants (MEC) the tipping point for the spread of the Mega Practice? Is this right for our industry? Private Equity Let’s start with a definition of private equity. Investopedia defines private equity this way:…

Read More

Are ‘creative destruction’ and ‘entitlement thinking’ an enemy of ‘art’ in ophthalmology?

By Joel Gaslin | April 11, 2015 |

The field of ophthalmology is in the midst of tremendous change. Hyper-evolving technology, a veritable tsunami of patient demand for services with increasing expectations, a significant consumer element added to the physician patient relationship and an uncertain reimbursement environment work together to create a landscape that is ripe for creative destruction. ‘Creative Destruction’ is a…

Read More

Creating Your Leads Takes Action!

Download a FREE Ebook that will help you learn to make your customers & prospects feel special. Start building your confidence in marketing and selling with five action-oriented ideas you can use today to create leads, keep customers, and grow your sales.

Five Ideas to Help You Make Your Customers & Prospects Feel Special

  • The art of the handwritten note

  • Get personal to connect

  • Market analysis for adding value

  • Business reviews to inform

  • Content curation to stand-out

Download your FREE eBook and Start Building Your Confidence WIth Success Now!

Your info is safe. Expect no SPAM.
Joel G Mockup iPad2