LASIK Marketing Ideas

LASIK marketing ideas can be easy. If you follow through with the ideas and content on this page, your LASIK practice will grow.

Why are LASIK Marketing Ideas Good For Your Practice?

Attracting patients to your practice with LASIK marketing ideas is good for more than just LASIK. LASIK patients are the key to the future health of your practice.

LASIK patients are usually younger, engaged in social media, and enjoy sharing their experience at your practice with their friends. This can be good, or bad. A lot of it depends on how you make them feel during their time spent with you and your practice staff.

What If You Focused on LASIK Marketing Ideas and nothing else?

One of my favorite questions to ask LASIK Surgeons, is if they market the LASIK services to cataract patients, and vice-versa? A doctor in Georgia responded to me, “Son, do you understand the age difference between those two types of patients?”

Yes, I do. And we discussed that family members tend to talk about surgical procedures they are considering. 

After that, we agreed that when a patient chooses to have surgery by a doctor they are demonstrating trust. In LASIK marketing ideas established trust is like pure gold!

Harnessing this trust to establish connections and awareness for new patients is a terrific path to growth. Moreover, it’s one that doesn’t cost money and can be very effective.

What Are Three Steps You Might Take to Kick-Start Your LASIK Marketing Ideas?

LASIK Marketing Ideas Step 1

Have a meeting with your staff and explain the importance of LASIK in your practice. Remind them that for the person sitting in the chair, or on the phone making an inquiry, they’re excited by the prospect of LASIK. They are seeking a lifestyle void of glasses. Be upbeat and help them be that way, too.

Step 2

Develop an internal marketing plan and team. Internal marketing consists of everything within the four walls of your practice.  That is to say, what’s on the walls, programs on the TV’s (Please not network TV), the furniture, etc. You get the idea.

The team must have a leader, and it is best if it is someone who volunteers. This is as close to being a selling role in the practice as there is, and people don’t sell very well if they’re forced into the role.  And an incentive plan helps, too!

LASIK Marketing Ideas Step 3

Evaluate what you give and send to LASIK patients and prospects. Remember, you’re selling a $4500 procedure. When you had someone a folder you bought at Office Max with homemade copies of typed documents, it doesn’t harmonize with spending that much money.

In Conclusion 

LASIK marketing ideas is one of my favorite topics to discuss. And that word “harmonize” that I used above, that’s an important part of the patient experience in your practice. And if you’ve never read Pine and Gilmore’s “The Experience Economy” (Affiliate Link) go here to get it on Amazon.

Stop back often to keep up-to-date with new content ideas, marketing strategies and tactics, and discussions about how to improve your LASIK marketing.

That’s what I’m going to write about on this page. So if you’re into that, stop back often. And leave a comment below about your favorite LASIK marketing ideas and how they’ve changed your practice.

If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss something you’re working on, email me at Joel@makemarketingeasy.com.

Good luck and good marketing and selling!