LASIK Marketing Ideas
Content about LASIK Marketing ideas
LASIK marketing ideas can be easy. If you follow through with the ideas and content on this page, your LASIK practice will grow.
Why are LASIK Marketing Ideas Good For Your Practice?
Attracting patients to your practice with LASIK marketing ideas is good for more than just LASIK. LASIK patients are the key to the future health of your practice.
LASIK patients are usually younger, engaged in social media, and enjoy sharing their experience at your practice with their friends. This can be good, or bad. A lot of it depends on how you make them feel during their time spent with you and your practice staff.
What If You Focused on LASIK Marketing Ideas and nothing else?
One of my favorite questions to ask LASIK Surgeons, is if they market the LASIK services to cataract patients, and vice-versa? A doctor in Georgia responded to me, “Son, do you understand the age difference between those two types of patients?”
Yes, I do. And we discussed that family members tend to talk about surgical procedures they are considering.
After that, we agreed that when a patient chooses to have surgery by a doctor they are demonstrating trust. In LASIK marketing ideas established trust is like pure gold!
Harnessing this trust to establish connections and awareness for new patients is a terrific path to growth. Moreover, it’s one that doesn’t cost money and can be very effective.
What Are Three Steps You Might Take to Kick-Start Your LASIK Marketing Ideas?
LASIK Marketing Ideas Step 1
Have a meeting with your staff and explain the importance of LASIK in your practice. Remind them that for the person sitting in the chair, or on the phone making an inquiry, they’re excited by the prospect of LASIK. They are seeking a lifestyle void of glasses. Be upbeat and help them be that way, too.
Develop an internal marketing plan and team. Internal marketing consists of everything within the four walls of your practice. That is to say, what’s on the walls, programs on the TV’s (Please not network TV), the furniture, etc. You get the idea.
The team must have a leader, and it is best if it is someone who volunteers. This is as close to being a selling role in the practice as there is, and people don’t sell very well if they’re forced into the role. And an incentive plan helps, too!
LASIK Marketing Ideas Step 3
Evaluate what you give and send to LASIK patients and prospects. Remember, you’re selling a $4500 procedure. When you had someone a folder you bought at Office Max with homemade copies of typed documents, it doesn’t harmonize with spending that much money.
LASIK marketing ideas is one of my favorite topics to discuss. And that word “harmonize” that I used above, that’s an important part of the patient experience in your practice. And if you’ve never read Pine and Gilmore’s “The Experience Economy” (Affiliate Link) go here to get it on Amazon.
Stop back often to keep up-to-date with new content ideas, marketing strategies and tactics, and discussions about how to improve your LASIK marketing.
That’s what I’m going to write about on this page. So if you’re into that, stop back often. And leave a comment below about your favorite LASIK marketing ideas and how they’ve changed your practice.
If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss something you’re working on, email me at Joel@makemarketingeasy.com.
Good luck and good marketing and selling!
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When your customers want help and can’t articulate what they need, that’s an opportunity! Three years ago, we bootstrapped Sightpath Creative as an ophthalmology-only agency to serve Sightpath Medical’s customers. Starting anything from scratch is hard. What we wondered is, “Can we build an agency, using existing organizational talent and resources, to help our customers…read the post
Seven trends may provide the answer to the question, “Will Millennials, LASIK and Cataract surgery technology influence Ophthalmology?” These emerging beliefs, commercial strategies, and technologies portend an environment rich with opportunity for those who adapt and frustrating for those who do not. Millennials – Providers and Patients Four millennial children in my family make me…read the post
Early in my business career in Ophthalmology, I was observing a lot of cataract surgery and the field of Refractive Surgery was gaining traction with Radial Keratotomy (RK). A crude procedure when compared to today’s all laser method to performing LASIK. I worked for Storz Instrument Company and it was the Fall of 1992. Storz…read the post
Yesterday an article that I wrote was published in Cataract and Refractive Surgery Today This article establishes my point of view in ophthalmology. I am grateful that it appeared in a popular industry publication and humbled because they accepted my work. You may read it here.read the post
“While Doctors debate, patients decide” is a quote from Ophthalmologist, Charles Kelman, MD. Dr. Kelman is the inventor of the machine that is still used today by ophthalmic surgeons to remove the cloudy crystalline lens during cataract surgery. Dr. Kelman was a flamboyant person who is claimed to have uttered the quip, “While doctors debate,…read the post