Make Marketing Easy Blog

Content on Make Marketing Easy Blog

The Make Marketing Easy Blog is the hub for content created by Joel Gaslin. The aim of the blog is to help you become confident in marketing and selling by learning skills.

Why Is the Name The Make Marketing Easy Blog?

I am a marketing and selling professional with more than thirty years of experience. In every role I’ve worked, the quest is always to make marketing and selling easier.

Why? Because every business needs growth to stay alive. However you define growth - New accounts, new patients, or more site conversions doesn’t matter.

We all want growth and want it to be easy. Hence, the name: Make Marketing Easy Blog

Can Marketing and Selling Really Be Easy?

Yes. And no.

I know that many times I make it a lot harder than it has to be. This happens when I stray from having a beginner’s mindset and thinking I know best.

I believe there are two fundamental tenets to make marketing and selling easy. First, listen and seek to deliver value and service. Second, do what you said you were going to do when you said you’d do it.

Yep. It is that simple.

How Might The Make Marketing Easy Blog Help Me Reach My Goals?

All of the resources on this site aim to help you gain skills and insights. Most of the resources are free, and if you wish to go deeper there are paid products and services, too.

I’ve learned through listening to others and my own hard knocks, that succeeding in marketing and selling is a lot like physical fitness. What I mean is, if you hire a personal trainer they can give you weights and a plan, but you are the one who must commit to lifting the weights and working the plan. There is no substitute for this fact.

The Make Marketing Easy Blog is like your personal trainer for growing your business. It’s positive and encouraging, always becoming, and will have a flow of new content and resources to help you. 

In Conclusion

Stop back often to keep up-to-date with new content ideas, marketing strategies and tactics, and discussions on the Make Marketing Easy Blog.

I write and curate content about marketing and selling on this blog. So if you’re into that, stop back often. And leave a comment below about any challenges you might struggling with in your business. I’m here to help!

Many of you like book recommendations, so here’s one of my favorites that will help you create marketing campaigns and funnels: “Marketing Made Simple” by Donald Miller. (Affiliate Link) And for you Podcast lovers, remember the Make Marketing Easy Podcast.

If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss something you’re working on, email me at

Good luck and good marketing and selling! 

Professional Story of Joel Gaslin

By Joel Gaslin | April 16, 2024 |

Joel Gaslin is a kid from Rochester, Minnesota. So I grew up surrounded by doctors and healthcare. This is because the world-famous Mayo Clinic is based there. My dad is a retired educator, and my mom a retired nurse. Like my friends, the Mayo Clinic influenced my life. I went off to college at the…

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Are You Making These 5 LASIK Marketing Mistakes?

By Joel Gaslin | February 3, 2021 |

Corporate LASIK is doing about 50% of the LASIK procedures in the United States. These are the LASIK marketing mistakes allowing fewer than 5% of the LASIK Surgeons in the market to dominate so decisively. Here are Five LASIK Marketing Mistakes Most Independent LASIK Surgeons Make You Have a General Purpose Website When LASIK patients…

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Will Marketing as a Side-Hustle for Doctors Work?

By Joel Gaslin | January 27, 2021 |

Many doctor practices treat marketing as a side-hustle. This post examines the reasons why doing that is a mistake, and how you might do it differently. Here’s the thing about doctors: They’re smart and they work hard helping patients. So at the end of long, hard day saving sight or delivering babies, the last thing…

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Is Your Corporate Culture for You, or Them?

By Joel Gaslin | January 25, 2021 |

Do your customers and prospects care about your corporate culture? When you interact with customers, do your actions reflect your corporate culture? Good,  or bad. More-than-likely, they don’t. At least not on the surface. Why Does a Customer Care About Your Corporate Culture? What I mean is, sending a handwritten note to a customer with…

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The Importance of Thinking

By Joel Gaslin | January 16, 2021 |

At an early age, my Mom and Dad taught me about the importance of thinking. I didn’t always do it, that’s for sure. And never-the-less, they were patient with me and I found my way. Understanding the Importance of Thinking Understanding the importance of thinking took me a while. I am grateful my parents set…

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The Ivy Lee Productivity System

By Joel Gaslin | January 12, 2021 |

Ivy Lee is one of the first management consultants on record. He taught the managers of Bethlehem Steel the Ivy Lee Productivity System. This post is under construction. Check back for the story of why Charles Schwab paid Ivy Lee $25,000 for simple advice back in 1906. Today this is worth more than $725,000.

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My 3 Words for 2021

By Joel Gaslin | January 1, 2021 |

My three words for 2021 are: Decide. Thrift. Motate. The #mythreewords program is one that I learned from Chris Brogan in 2018. My 3 words for 2020 were: Serve. Ask. Honor. They worked well. But, you know, it was 2020. Enough said about that, 2021 is a new year! The purpose of the program is…

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Daily Habits Matter

By Joel Gaslin | December 6, 2020 |

Why is doing something as a daily habit important and often difficult? When is the last time you told yourself you were going to begin doing something every day, only to find yourself behind after day 2? That happens to me, too. Perhaps more often than I want to admit. A Slow Drift From Where…

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Five Marketing Strategies You May Learn From Beatles Music

By Joel Gaslin | April 25, 2020 |

Have you listened to the new Beatles channel on Sirius Radio? I do on my daily fifteen-minute commute to the office and it’s terrific. Hearing the stories and interviews made me think of five marketing strategies from the greatest Rock and Roll band. Ever. Even if you’re not like me and The Beatles aren’t your…

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What’s Wrong With the LASIK Market?

By Joel Gaslin | February 19, 2019 |

What’s wrong with the LASIK Market? In a word, nothing. In fact, according to MarketScope, the LASIK market grew 7.2% in 2018. Perhaps a better question is, “Why doesn’t the LASIK Market grow faster?” Or, why doesn’t every cataract surgeon do LASIK? Follow that with, “Why has a safe, time-tested, affordable, and life enhancing medical…

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Creating Your Leads Takes Action!

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Five Ideas to Help You Make Your Customers & Prospects Feel Special

  • The art of the handwritten note

  • Get personal to connect

  • Market analysis for adding value

  • Business reviews to inform

  • Content curation to stand-out

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