Make Marketing Easy Podcast
Make Marketing Easy Podcast Episodes
Listening to episodes of the Make Marketing Easy Podcast can help you build confidence in marketing and selling. You’ll hear stories and interviews about people just like you!
Why Did I Create The Make Marketing Easy Podcast?
The Make Marketing Easy Podcast began in December of 2016 as the Cognified Marketing and Selling Podcast. I started that as a way to help people be smarter about marketing and selling.
The original name came from a book by Kevin Kelly (The original editor of Wired Magazine) called “The Inevitable: Understanding the Twelve Technological Forces That Will Shape Our Future.” (Affiliate Link) He wrote about adding just a little bit of intelligence to ordinary products that makes them smart - Cognify.
I thought this was interesting, a potential keyword I might own, and bought-up every URL I could associate with that word.
What a dummy I am sometimes.
Why the Name Change?
My theme with the Make Marketing Easy Podcast is that marketing and selling can be easy. It’s true, if you believe it and set your mind on building skills and confidence.
My strategy of choosing “Cognified” as a keyword I might own wasn’t wrong. It just wasn’t attainable for me for a few reasons that are worth exploring.
Three Reasons I Pivoted From The Cognified Marketing and Selling Podcast to The Make Marketing Easy Podcast
Name Shift Reason Number One
The word “Cognified” is confusing. No one really knows what it means, so it’s confusing. And if you confuse, you lose.
Name Shift Reason Number Two of The Make Marketing Easy Podcast
Wanting to “own” a keyword is a solid strategy if you have the resources to pull it off. What I mean is, major brands can create words that stick because they have the time and money required to achieve this objective. I didn’t.
Name Shift Reason Number Three
Related to the second reason, was that Google organic search seeks to capture a user’’s intent. So the chances that someone is looking for a podcast about marketing and they’d enter “Cognified” into the search box was remote.
What I mean to say is, that seemed a lot more likely a person might enter the question “How do I make marketing easy?” So, I switched the name to The Make Marketing Easy Podcast.
Surprisingly, buying the URL makemarketingeasy.com was an affordable option! And here we are today.
Perhaps like you, regularly creating content is difficult for me. Where I’ve struggled with The Make Marketing Easy Podcast is in producing episodes on a consistent basis so that I may build a regular following.
I am going to do that now, so if you’re willing to help me by either becoming a listener or a guest, let me know. With all of the humility and gratitude I can muster, I thank you for sticking with me as I build the airplane I’m trying to fly at the same time.
Have you ever felt like this? Leave a comment below and let me know.
In addition, I’ll continue to create content on this page to help you build your confidence by learning marketing and selling skills. So that means you will want to stop back often to see what’s new!
If you’d like a free pdf that I put together about how to make your customers and prospects feel special, fill out the form below. Or, if you’d like to schedule a time to discuss something you’re working on, email me at Joel@makemarketingeasy.com.
Good luck and good marketing and selling!
This episode of the Make Marketing Easy podcast, hosted by Joel Gaslin, features 6’5” Indiana-based marketing automation expert Jason Wright. Jason’s days have an unusual structure to them and are filled with client calls, consulting, projects, brand building, and maybe even a round of golf or some time cheering for the Colts. He insists on…read the post
In episode 1 of season 2 of the Make Marketing Easy podcast, host Joel Gaslin talks to Dr. Vance Thompson about the importance of handwritten notes, being progressive with technology and being old-school with how you respect and treat people. Their conversation is broken into a few main parts. They discuss marketing during times of…read the post
Donald Downer, MD is a corneal fellowship-trained ophthalmologist in Jacksonville, FL who specializes in Laser Cataract Surgery and treating corneal diseases. Adopting any new technology in a medical practice requires many steps. In this fourth episode of the Make Marketing Easy Podcast, Dr. Downer discusses the process he and his partners went through to educate…read the post
In this episode of the Make Marketing Easy Podcast, host Joel Gaslin sits down with Bill Wiley, MD of the Cleveland Eye Clinic and Amnon Keynan of Surgiorithm. Bill Wiley is a cataract and refractive surgeon in Cleveland, Ohio. Amnon Keynan is the CEO of Surgiorithm, which is a digital communication platform for educating patients and informing doctors.…read the post
Matt Jensen is the CEO of Vance Thompson Vision in Sioux Falls, SD and the owner of Matt Jensen Marketing, also in Sioux Falls. We welcome Matt to the show today where he shares his thoughts and insights about all things related to the Experience Economy, operational excellence leading to world-class experiences, marketing ideas, how sales…read the post
Hey everybody! Welcome to episode number one of the Make Marketing Easy Podcast, your go-to source for selling and marketing tools, tips, strategies, stories and even the occasional rant.Since this is the maiden voyage of the podcast, I am grateful you’re here and humbled that you will take a chance on listening to my work.…read the post