With this site, Make Marketing Easy, my aim is to work towards answering the beautiful question, “How might I make marketing easy for Sales Reps?” Sadly, most Sales Reps think they don't need to learn marketing skills and it's costing them money in today's selling environments.
On this page, you will find the roadmap to how I think about the question, “What is marketing?,” as well as resources for you to learn easy-to-use concepts, and tools to help you market yourself, make more money, and win sales contests.
This page is an evolving resource for you so stop back often to see what’s new. Much of what you will find on this page is a guide to go deeper within makemarketingeasy.com to access tools and resources that help you.
There are two primary influencers on how I think about marketing: Dr. Philip Kotler of Northwestern University and Peter Drucker. To those of you who know about Kotler, this may make sense to you. Drucker, perhaps not so much.
Dr. Kotler is a Professor that never taught me in a class because I went to the University of Minnesota and studied biochemistry and he taught at Northwestern University in Chicago. Still, for me, Kotler’s “Marketing Management” textbook remains the gold-standard in teaching marketing principles.
Because I was a Biochemistry major in college, I never used this book for a class. Instead, I bought it, studied it, and learned from it because I was thirsty for the information I knew it contained.
Mr. Drucker, on the other hand, is not typically thought of as a “Marketing Guy.” But he is to me because I have learned so much from his work about process and management, and that is what drives marketing.
Marketing must have discipline and process to allow the creative portion to take flight. Drucker once wrote, “It is the goal of marketing to make selling superfluous.”
Drucker certainly understands that selling is a channel of marketing, and still, he wrote that statement. I believe this is because he teaches doing the work of asking the right questions about your business, understanding your customer's desires, and seeking to serve their needs as the path to make what most people think of as selling unnecessary.
And isn't that what all Sales Reps want - easy sales? Of course, we all do.
Yes. And no. It’s a bit of teaser statement for sure. What’s also true, though, is you can make marketing easy if you’re willing to do the work. I really can be that simple. A lot of people think that marketing is reserved for the creative types. Not true. They can be good, don’t get me wrong, but I know a lot of “process people” who don’t think they’re good at marketing but have helped me a great deal in learning the craft.
You’re not alone, and help is available.
This site can help you, but only if you have the right attitude and are willing to work. No one can give you a pill to swallow, or lotion to rub on to teach you new skills.
Here are a few ways that I’m here to help that are free:
I’m grateful you’re here and ready to be your Guide.
If you’ve read this far, please know that I am grateful to be your Guide on your transformation into a High-Achieving Sales Rep. If you’re struggling like so many people right now, you’re in the right place because I’m here to help you.
Like my Dad always said to me growing up, “There’s nothing we can’t handle.”
Nine Selling Truths
My hair is now gray, and these are the 9 selling truths I'd teach my younger self. Professional selling began for me 26 years ago. I was 24, had a baby on the way and my family figured I'd starve.
How is offering the price discount your customer is asking for killing your business? This article is about three important ways the discounts you’re offering are affecting your company!
Sales Rep as Executive
In today’s hyper-connected business world, the successful Sales Rep must also be an effective executive. The Sales Rep meets the test conditions of being an “executive” because he is in control of his time, and his contributions have an effect on the performance of the enterprise. Good, or bad.