On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard® and surgeons stopped scrubbing their hands at sinks outside of Operating Rooms. At the time, I was a medical device rep selling Intraocular Lens Implants (IOLs) and the action was at the scrub sink.…

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In my experience, people change for their own reasons. For the most part, there are three primary reasons for why people make a change. While these three reasons may be different, they are not mutually exclusive. Change is forced upon them by a competitor. Change is created by an internal desire to achieve an outcome.…

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