Posts Tagged ‘content marketing’
How Avagard Dented the Medical Device Rep World
On October 2, 2001, the selling world of the medical device took a dent. 3M Company received FDA approval of Avagard® and surgeons stopped scrubbing their hands at sinks outside of Operating Rooms. At the time, I was a medical device rep selling Intraocular Lens Implants (IOLs) and the action was at the scrub sink.…Read More
Book Review of Marketing 4-0 by Philip Kotler et al.
Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh, and timely. If you only read one marketing book in 2017, make it this…Read More