Posts Tagged ‘market segmentation’
Book Review of Marketing 4-0 by Philip Kotler et al.
Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh, and timely. If you only read one marketing book in 2017, make it this…Read More
6 Critical Reasons Sales Reps Must Understand Market Segmentation
If you want to succeed as a sales representative today, understanding market segmentation is critical. Well-run Sales and Marketing teams now work closely together, and their ability to collaborate creates new opportunities. Proper market segmentation work is foundational to good corporate and territory-level planning. Understand Your Market and How it Works Think of your market…Read More