Posts Tagged ‘Philip Kotler’
Book Review of Marketing 4-0 by Philip Kotler et al.
Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing Management,” Kotler and his two co-authors produced a work that is informational, easy to read, fresh, and timely. If you only read one marketing book in 2017, make it this…Read More